"Two factors played a significant role in influencing this move," explained Simon Pallmann, director of business operations at Bayer 04 Leverkusen. "On the one hand, as sales figures speak a clear digital language. The present, but also the future, is mainly based on e-commerce and we have recently invested in opening a new online shop." On the other hand, Pallmann said Bayer 04 will maintain its presence with the remaining fan shop is in the region.
Special events for a special match: Bayer 04 are offering fans a varied programme of events at tonight’s home game in the Google Pixel Women’s Bundesliga against German champions Bayern Munich (kick-off: 18:00 CEST). Alongside a number of interactive activities, events to mark the DFB Sustainability matchday are also planned around the Ulrich Haberland Stadium. Read on in the matchday news ahead of the clash with FC Bayern.
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Following two close encounters against VfL Wolfsburg and away to TSG Hoffenheim, the Bayer 04 Women face another top side on Monday night. The Werkself host German double winners Bayern Munich at the Ulrich Haberland Stadium at 18:00 CEST to round off matchday 4 in the Google Pixel Women’s Bundesliga. Head coach Roberto Pätzold is counting on another spirited performance from his team.
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After the 2-2 draw at FC Augsburg on Matchday 3 of the 2026/27 Bundesliga season, Edmond Tapsoba and Christian Kofane spoke to Werkself-TV...
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Werkself TV shows the highlights of Bayer 04's 2-2 draw at FC Augsburg on Matchday 3 of the 2026/27 Bundesliga season...
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