"Two factors played a significant role in influencing this move," explained Simon Pallmann, director of business operations at Bayer 04 Leverkusen. "On the one hand, as sales figures speak a clear digital language. The present, but also the future, is mainly based on e-commerce and we have recently invested in opening a new online shop." On the other hand, Pallmann said Bayer 04 will maintain its presence with the remaining fan shop is in the region.
The FIFA World Cup 2026 in the USA, Canada and Mexico is underway. A total of eight Leverkusen players are taking part in the 23rd World Cup, with 48 teams in the tournament for the first time. Bayer04.de brings you all the latest from Werkself players at the World Cup.
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A goal-fest to kick off the U19 European Championship in Wales: Germany defeated Denmark 4–3 in their first Group A fixture. Both Montrell Culbreath and captain Francis Onyeka were in the starting line-up, with the latter scoring the first goal of the game from the penalty spot on five minutes.
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Bayer 04 have transferred U19 midfielder Emmanuel Chigozie Owen to FC Utrecht in the Eredivisie.
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Renovation work has been underway at the BayArena for several weeks now as part of the stadium’s routine refurbishment after 17 years. More and more of the new folding seats – which, from next season, will provide significantly greater comfort and make it easier to move between rows – have now been installed. The new high-quality seats have now been fitted throughout the entire east stand, giving the BayArena a new lease of life.
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