"Two factors played a significant role in influencing this move," explained Simon Pallmann, director of business operations at Bayer 04 Leverkusen. "On the one hand, as sales figures speak a clear digital language. The present, but also the future, is mainly based on e-commerce and we have recently invested in opening a new online shop." On the other hand, Pallmann said Bayer 04 will maintain its presence with the remaining fan shop is in the region.
After eight years in the youth set-up at Bayer 04 Leverkusen, Benjamin Adam is leaving the club. The 35-year-old, who most recently coached the Leverkusen U17s, will take charge of the Hansa Rostock U19 team next season.
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As well as internal changes and familiar faces, Bayer 04 are also looking to bring fresh impetus to the coaching staff of the senior youth squads for the 2026/27 campaign. Here is an overview of the U19, U17 and U16 teams.
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Bayer 04 have signed 16-year-old defensive midfielder Kennet Eichhorn from Hertha Berlin. The Germany U17 international is joining the Werkself from the Berlin Bundesliga 2 club on a long-term contract. Eichhorn made 19 appearances for the Hertha Berlin first team last season, scoring two goals.
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Welcome to Leverkusen, Kennet Eichhorn. Bayer 04 have signed the 16-year-old midfielder from Hertha Berlin. Read on to find out more about our new signing.
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