"Two factors played a significant role in influencing this move," explained Simon Pallmann, director of business operations at Bayer 04 Leverkusen. "On the one hand, as sales figures speak a clear digital language. The present, but also the future, is mainly based on e-commerce and we have recently invested in opening a new online shop." On the other hand, Pallmann said Bayer 04 will maintain its presence with the remaining fan shop is in the region.
Werder Bremen have started the new season with back-to-back defeats, first being eliminated from the DFB Pokal by Arminia Bielefeld and then losing at Eintracht Frankfurt in the Bundesliga. And with injuries compounding that form, things are tense ahead of their first home game against the Werkself on Saturday (kick-off: 3.30pm CEST). Here’s the lowdown on Werder.
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A record stage for the Bayer 04 Women in Munich – and fans can get behind their team together in front of the TV. For the opening match in the Google Pixel Women's Bundesliga on Saturday, 6 September (kick-off: 17:45 CEST) the Werkself have organised a watch party at the Schwadbud. While the team led by coach Roberto Pätzold face Bayern Munich in front of 45,000 spectators at the Allianz Arena, supporters can also provide vocal support from back home. There will also be a star prize raffled amongst everyone taking part.
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The UEFA Champions League 2025/26 is on the way: Ahead of the draw in Monaco on Thursday night, 28 August, (18:00 CEST/live stream on ZDF, uefa.com, Sky Sports News and DAZN), bayer04.de brings the latest information on possible opponents, changes to the format, TV broadcasters and match dates.
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Exclusive insights into the Bayer 04 Women's training camp: Hard training sessions and ice baths, a karaoke team evening with Carlotta Wamser as Eminem, a friendly against VfL Wolfsburg and goalkeeper Charlotte Voll with her VLOG on the team day out to Regensburg. All that, up closer than ever before, is in the training camp recap from Rieden in Upper Bavaria.
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