
"Two factors played a significant role in influencing this move," explained Simon Pallmann, director of business operations at Bayer 04 Leverkusen. "On the one hand, as sales figures speak a clear digital language. The present, but also the future, is mainly based on e-commerce and we have recently invested in opening a new online shop." On the other hand, Pallmann said Bayer 04 will maintain its presence with the remaining fan shop is in the region.


Werkself-TV shows the highlights of Bayer 04 Women's 2-0 win against Hamburger SV on Matchday 9 of the 2026/27 Google Pixel Women's Bundesliga.
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1. FC Köln host Bayer 04 on Sunday 8 November (kick-off 15:30 CET) in the 75th Bundesliga derby between the Rhineland neighbours. The lowdown on our next opponents.
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The Werkself have the chance to end an intense run of fixtures with a derby victory as they visit Köln on Sunday ahead of the international break. Head coach Carles Martínez spoke on Friday at his press conference about the attributes his team needs and the support of the fans.
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After back-to-back away defeats, Bayer 04 Women now face their penultimate home fixture of 2026 as they welcome Hamburg to the Ulrich-Haberland-Stadion on Saturday (14:00 CET) seeking three important points in the Google Pixel Bundesliga.
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