"Two factors played a significant role in influencing this move," explained Simon Pallmann, director of business operations at Bayer 04 Leverkusen. "On the one hand, as sales figures speak a clear digital language. The present, but also the future, is mainly based on e-commerce and we have recently invested in opening a new online shop." On the other hand, Pallmann said Bayer 04 will maintain its presence with the remaining fan shop is in the region.
The United Nations International Day of Persons with Disabilities (IDPD) is celebrated worldwide on 3 December. Together with Bayer AG, Bayer 04 is once again setting an example for diversity and inclusion by lighting up the BayArena in purple in the evening.
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Two first goals, two victories and a total of eight players in action: During the international break in the Google Pixel Women's Bundesliga, the Werkself were represented on the international stage, particularly in two Germany junior teams. Bayer04.de provides an overview of the international fixtures.
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The Werkself have reached the quarter-finals of the DFB Pokal for the third time in a row. Thanks to a goal from Ibrahim Maza and, according to coach Kasper Hjulmand, a strong defensive performance, Bayer 04 once again defeated a Bundesliga rival in the DFB Pokal tie in Dortmund. The Werkself review of the 1-0 win at Signal Iduna Park.
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A thriller with a successful outcome! The Werkself won the round of 16 clash at Borussia Dortmund by a goal to nil thanks to a 34th-minute strike from Ibrahim Maza. It means they'll be in the DFB Pokal come the spring!
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