The first message on the new channel was a special one: Bayer 04 announced the contract extension to 2028 for Argentinian World Cup winner Exequiel Palacios on Tuesday afternoon. The number of followers grew quickly.
In future, high quality content plus exclusive photo and film material from behind the stage at the Werkself will be published on WhatsApp. The new channel offers the potential of being one of the most important communication platforms given the high number of users on WhatsApp.
Click here for the Bayer 04 channel on WhatsApp
WhatsApp information:
Users receive information and relevant notifications directly on WhatsApp by signing up to the particular accounts of people and organisations. These channels provide announcements in the form of text, links, images and videos. WhatsApp will be shown separately on the app separated from personal chats. Announcements via the channel will be one-sided with subscribers unable to respond. Instead, users can express their interest in the content of a channel by taking part in surveys or by reacting to announcements with emojis.
A record stage for the Bayer 04 Women in Munich – and fans can get behind their team together in front of the TV. For the opening match in the Google Pixel Women's Bundesliga on Saturday, 6 September (kick-off: 17:45 CEST) the Werkself have organised a watch party at the Schwadbud. While the team led by coach Roberto Pätzold face Bayern Munich in front of 45,000 spectators at the Allianz Arena, supporters can also provide vocal support from back home. There will also be a star prize raffled amongst everyone taking part.
Show moreThe UEFA Champions League 2025/26 is on the way: Ahead of the draw in Monaco on Thursday night, 28 August, (18:00 CEST/live stream on ZDF, uefa.com, Sky Sports News and DAZN), bayer04.de brings the latest information on possible opponents, changes to the format, TV broadcasters and match dates.
Show moreExclusive insights into the Bayer 04 Women's training camp: Hard training sessions and ice baths, a karaoke team evening with Carlotta Wamser as Eminem, a friendly against VfL Wolfsburg and goalkeeper Charlotte Voll with her VLOG on the team day out to Regensburg. All that, up closer than ever before, is in the training camp recap from Rieden in Upper Bavaria.
Show moreThe first away game in the 2025/26 Bundesliga season: The Werkself travel to Werder Bremen on matchday two on Saturday, 30 August (kick-off: 15:30 CEST). The Bayer 04 Fan Liaison team brings you the latest information on the fixture at the Weserstadion…
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