The first message on the new channel was a special one: Bayer 04 announced the contract extension to 2028 for Argentinian World Cup winner Exequiel Palacios on Tuesday afternoon. The number of followers grew quickly.
In future, high quality content plus exclusive photo and film material from behind the stage at the Werkself will be published on WhatsApp. The new channel offers the potential of being one of the most important communication platforms given the high number of users on WhatsApp.
Click here for the Bayer 04 channel on WhatsApp
WhatsApp information:
Users receive information and relevant notifications directly on WhatsApp by signing up to the particular accounts of people and organisations. These channels provide announcements in the form of text, links, images and videos. WhatsApp will be shown separately on the app separated from personal chats. Announcements via the channel will be one-sided with subscribers unable to respond. Instead, users can express their interest in the content of a channel by taking part in surveys or by reacting to announcements with emojis.
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