The first message on the new channel was a special one: Bayer 04 announced the contract extension to 2028 for Argentinian World Cup winner Exequiel Palacios on Tuesday afternoon. The number of followers grew quickly.
In future, high quality content plus exclusive photo and film material from behind the stage at the Werkself will be published on WhatsApp. The new channel offers the potential of being one of the most important communication platforms given the high number of users on WhatsApp.
Click here for the Bayer 04 channel on WhatsApp
WhatsApp information:
Users receive information and relevant notifications directly on WhatsApp by signing up to the particular accounts of people and organisations. These channels provide announcements in the form of text, links, images and videos. WhatsApp will be shown separately on the app separated from personal chats. Announcements via the channel will be one-sided with subscribers unable to respond. Instead, users can express their interest in the content of a channel by taking part in surveys or by reacting to announcements with emojis.
The United Nations International Day of Persons with Disabilities (IDPD) is celebrated worldwide on 3 December. Together with Bayer AG, Bayer 04 is once again setting an example for diversity and inclusion by lighting up the BayArena in purple in the evening.
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To celebrate the Werkself victory at Borussia Dortmund and to thank the fans for their fantastic support at the stadium and at home, Bayer 04 is reducing the price of all jerseys by up to 40 euros! What's more, player or customised printing is free with selection of the DFB Pokal badge and stylish Talcid sleeve logo. Special prizes will also be raffled among all purchasers. All promotions run exclusively on the Bayer 04 online shop until Wednesday, 3 December, 11:59 CET.
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For the second time in four days, Bayer 04 face Borussia Dortmund this Tuesday evening, 2 December (kick-off: 21:00 CET) - this time in the round of 16 of the DFB Pokal, with more than 7,000 fans supporting the Werkself at Signal Iduna Park. After the recent 2-1 defeat to BVB in the league, several cup stats provide hope of revenge for the Black and Reds. There are several reasons why Bayer 04 recommends getting to the round of 16 clash early, in which VAR will be in use, unlike in the previous rounds. Read on for further information on tonight’s game in our matchday news.
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Just three days on from the Bundesliga meeting in Leverkusen, Bayer 04 now visit Borussia Dortmund in the DFB Pokal on Tuesday (21:00 CET). Ahead of the game at the Signal Iduna Park, head coach Kasper Hjulmand spoke about how to approach this second encounter in 72 hours and a number of developments within the squad.
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