Within the red panels, a precise striped pattern echoes the roof structure of the BayArena. Inspired by the stadium’s unique architecture, the shirt features a clean and structured design without detracting from its elegant overall look. The Bayer 04 logo in the club’s 4C colours also adorns the chest.
“The cross motif serves as a reminder that Bayer 04 is more than just a club,” says Markus Breglec, chief marketing and innovation officer at Bayer 04. “It reflects a shared identity rooted in courage and embodied by generations of fans and players alike.”
The shirt has been developed using New Balance’s latest performance technology. The design is based on an advanced performance chassis with integrated jacquard technology, ensuring breathability, comfort and shape retention. The jersey features a specially developed fabric made from 100% recycled polyester, integrated mesh panels and an innovative chassis construction to meet the demands of the modern game.
The new home shirt is available in children’s sizes (S–XL) for €69.90 and in adult sizes (S–5XL) for €94.90. The women’s-fit shirt is also available in sizes S–2XL for €94.90.
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For all fans who want to wear the same design as the Werkself, there is also the Elite version – identical to the kit the team will wear during the 2026/27 season. The Elite jersey is made from a high-quality blend of 60% recycled polyester, 37% polyester and 3% elastane; it offers exceptional comfort and optimum functionality during sporting activities, and is available in sizes S–3XL for €139.90.
Attractive price benefits: Members enjoy a 10% discount on all new shirts. It’s particularly good value for families, as during the 2026/27 season, members can purchase all children’s shirts and mini kits at a special price of just €49.90 – saving up to €25 compared to the regular retail price.
Loyalty discount: Season ticket holders receive an exclusive discount for each season ticket in their subscription and save 19.04% on a home shirt compared to the standard retail price. Children’s shirts and mini kits are excluded from this offer as they are already available to members at the exclusive price of €49.90.
Of course, the new shirt can be personalised with the name and number of your favourite player – whether male or female – or with a customised name. The official Werkself name design (for both the men’s and women’s teams), as well as the honorary captain’s design, is available for €19.90, whilst customised names cost €24.90. Members also save on printing, not only receiving a standard 10% discount on the name, but for children’s shirts it will cost members just €10. Not a member yet? No problem! Click HERE to sign up!
Starting with the 2026/27 season, Bayer 04 has created a permanent memorial space at the BayArena. In the upper section of Block A in the southeast corner of the stadium, Werkself fans can honour friends and family members with whom they have shared many special moments connected to Bayer 04. In the coming months, this space will be gradually expanded, in particular with the active support of the fans.
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Bayer 04 has secured a new premium partner in DXC Technology, a leading provider of enterprise technology and innovation. The club has agreed a partnership with DXC running until 30 June 2028. At the heart of the partnership is DXC’s role as an AI integration partner. The company is integrating Bayer 04’s previously separate digital systems into a unified fan journey that begins long before matchday and extends well beyond the stadium visit. As a partner of the women’s team and main sponsor of #B04eSports, DXC will be supporting two promising sections of the club during this period. DXC will also gain significant visibility as the sleeve partner of the women’s team in the DFB Pokal.
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Bayer 04 Leverkusen have secured a new premium partner in the form of DRIVIO. DRIVIO, already part of the club’s partner portfolio as a reliable car subscription partner for Bayer 04, will continue to support the club in this capacity and, with immediate effect, also join the premium group of companies that cooperate closely with the Werkself. The premium and car subscription partnership between Bayer 04 Leverkusen and DRIVIO will initially run until 30 June 2027.
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Following last weekend’s big game against Wolfsburg, Bayer 04 Women face another exciting challenge as they visit Hoffenheim to kick off Matchday 3 in the Google Pixel Bundesliga on Friday (kick-off: 18:30 CEST).
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Under the slogan ‘Holidays without War’, 60 children from war-torn Ukraine took part in the summer camp organised by the German-Ukrainian association Blau-Gelbes Kreuz in Leverkusen and the surrounding area in August. The children aged between 10 and 14 – many of whom have lost their parents in the war – come from the Ukrainian twin towns of Leverkusen, Cologne and Monheim am Rhein: Nikopol, Dnipro and Volodymyr. Bayer 04, Bayer AG and TSV Bayer 04 supported the camp to mark its 10th anniversary, enabling even more children and young people than in previous years to spend a few carefree days’ holiday away from the war in the Rhineland.
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