Sustainability
RESPONSIBILITY FOR THE FUTURE
What does sustainability mean for Bayer 04?
Football is of enormous social significance – that was, is and will be the case in the future. For exactly that reason, Bayer 04 have had the target for years of making football sustainable and fit for the future. This happens in three areas: environment, society and club management. Bayer 04 also always gets involved regionally and globally as a locally rooted and internationally famous football club, both inwardly and outwardly. The Werkself thereby accept responsibility in times of sustainability transformation. Bayer 04 want to continue to promote and extend the community influence of football, lead the way as an exemplary enterprise and attractive employer as well as accept ecological challenges to make professional football more environmentally friendly through innovation.
News
Orange Your City: BayArena floodlit in Orange
Bayer 04 are again participating in the Orange Your City campaign on this year's International Day For the Elimination of Violence Against Women. The BayArena will be floodlit in orange from 17.002 23.00 CET on 25 November.
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World Prematurity Day: BayArena again lit up in purple
Bayer 04 Leverkusen will send out a colourful message for the eighth year in succession: The BayArena will be lit up in purple from 17.00 to 22.00 CET today Friday 17 November to mark World Prematurity Day.
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District matchdays: Kießling, Aourir and Cava Marin at penalty tournament in Quettingen
A white spot, bags of nerves and special guests: As part of the Bayer 04 campaign of district matchdays, the club organised a penalty tournament in Quettingen for the second event matchday in this Bundesliga season the game against Union Berlin. A prominent trio led by club representative Stefan Kießling called in on the city penalty competition between Opladen, venue of the first event matchday, and its successor Quettingen.
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Opladen district matchday: Amiri and Ostermeier join kick-about at school
Together under the Cross: During the new Bayer 04 campaign of district matchdays, the Werkself will be visiting the different districts of Leverkusen in the coming months. Opladen is centre stage for the first of six special matchday events ahead of the home game against SC Freiburg. The GGS Herzogstraße school was the venue for the first event on Tuesday 17 October.
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This year's BAYER 04 HILFT Day at NaturGut Ophoven
It was once again time for sleeves to be rolled up for a good cause as Werkself players and staff from both the men and women’s teams came together for the seventh edition of the BAYER 04 HILFT Day on Tuesday, 12 September. After last year's event at the Burgloch allotment club, this time Xabi Alonso and Co. slaved away at NaturGut Ophoven - with great success.
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Environment
Professional football has high environmental effects. Bayer 04 look for innovative solutions that are better for the environment and always implements them. The club never wants to stop improving.
Society
Bayer 04 sees its local, regional and international endeavours in the area of community issues as a given as the sport of football is by definition a social event. Bayer 04 also sees itself as a responsible employer off the pitch, a committed neighbour and actor for positive cooperation.
Club management
Bayer 04 is not only one of the biggest football clubs in Germany but also a medium-sized enterprise with commitment to the home city of Leverkusen and Bayer AG. That also involves a high standard in terms of integrity and compliance. The club believes in fair play – both on and off the pitch.
Projects
Bayer 04 has been committed to a large number of successful projects for years in and around Leverkusen as well as worldwide.
Bayer 04-Help-Day
Started as a one-off project in 2015, the 'Bayer 04 HILFT-Tag" day of support is becoming more and more of a traditional event for the Bayer 04 workforce. Every summer a public entity in Leverkusen is given a revamp – very much to the pleasure of all involved.
In cooperation with the City of Leverkusen, the club annually selects a public entity that can be improved in many ways. With the final building work the Bayer 04 staff, the Werkself and the Bayer 04 Women are supported by Lebenshilfe e.V. Leverkusen. The day of action was held at a Leverkusen day nursery in 2015 and 2016. The Opladen driver training course was spruced up in 2017 and in 2018 the players and staff are involved at the Wildpark Reuschenberg. In 2019 it was the turn of the Neuland Park. After a two-year break due to the pandemic, 2022 brought help to the Burgloch allotment society and this year it was the turn of NaturGut Ophoven.
Simply Football
Since 2010, Bayer 04 have been involved with the network partners in supporting the ‘Einfach Fußball’ project initiated by Bayer AG. At over 20 venues in Germany, intellectually challenged young people have the opportunity to regularly take part in their favourite hobby. A team of coaches from Bayer 04 supports the training sessions at SSV Leverkusen-Alkenrath e.V. as well as in the winter months at the "Liga 20" facility. The focus at the sessions is on fun in sport. Individual training content is led by Young Coaches. They are long-term participants of the programme who have been able to complete additional training.
Bayer 04 Learning circle
The ‘Bayer 04 Lernkurve’ (Learning curve) set up in 2001 is a programme aimed at linking the areas of education and sport. The provision has been taken up by countless schools in and around Leverkusen covering all age groups and types of school.
The workshops deal with the issues of the ability to work as a team, nutrition, preventing bullying, media skills, racism and sexism. These courses are offered to classes 1 to 10 but working groups can also be booked on a range of themes.
Werkslöwen Actions
Networking
Bundesliga moving
Football fans in training
Festival of friends
Diabetes camp
