Markus Breglec took over the position of Chief Marketing and Innovation Officer at Bayer 04 Leverkusen Fußball GmbH in October 2022. Breglec, who was born in Erlangen, came from French club AS Monaco, where he had held the position of Chief Marketing Officer since 2020. Breglec previously worked as Senior Vice President Marketing and Media at Liverpool FC for around four years, as well as in leading positions in the marketing sector, including at Nike and Sony. At Bayer 04, he is responsible for all areas of the Marketing and Sales Directorate as well as the Brand, Innovations and Memberships departments.
Breglec took his first steps in the sports industry at sports goods manufacturer adidas in Herzogenaurach. He then moved to Amsterdam and to adidas' competitor Nike, where he stayed for seven years.
Breglec also held lecturing mandates and academic direction of Master's programmes at leading football business schools such as The Football Business Academy, Sports Business Institute Barcelona and Munich Business School.
From October 2022
Chief Marketing and Innovation Officer at Bayer 04 Leverkusen Fußball GmbH
2020 - 2022
Chief Marketing Officer at AS Monaco
2016 - 2020
Senior Vice President Marketing and Media at Liverpool FC
2013 - 2016
Vice President Marketing and Sponsorships at HTC
2011 - 2013
Global Director Sponsorships and Media at HTC
Managing Director at BrandIcons GmBH – Sports Marketing and Athlete Management
2006 - 2009
Global Director of Marketing Communications at Sony
1999 - 2006
Brand Marketing Football and ACG at Nike
1999 - 2006
Category Leader Brand Marketing Football at Nike
1997 - 1999
Global Marketing at adidas