
The reasons for this are, on the one hand, the higher purchase price of products as well as the increased transport and logistics costs. Staff costs have also increased.
Beer (0.5 litres of Pils or Kölsch) will cost €4.60 in the new season. That represents an increase of 40 cents compared with the 2021/22 season. The adjustment for non-alcoholic drinks is 30 cents with 0.5 litres of cola or apple spritzer now costing €4.30 for example.
The same applies to food at the BayArena: Black and Red fans will now have to pay €3.90 for a Bratwurst, which is 60 cents more than last season. Unfortunately, the developments listed above have made it impossible for Bayer 04 to avoid making these price adjustments.

It has been a long time since feeling what it’s like to come away empty-handed. The last – and so far only – defeat of the season, in Elversberg, was two months ago. Since then, Bayer 04 have followed that up with seven wins and a draw. Now it has happened again away to TSG Hoffenheim. As the match progressed, the Werkself grew in confidence and “could even have scored the opening goal”, as Robert Andrich said after the game. In the end, it was the side from Sinsheim who sealed a 3–0 victory after “hectic closing stages” (kicker). The Werkself review.
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Werkself-TV shows the highlights of Bayer 04 Women's 0-2 loss at 1. FC Nürnberg on Matchday 8 of the 2026/27 Google Pixel Women's Bundesliga.
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Werkself TV shows the highlights of Bayer 04's 0-3 loss at TSG Hoffenheim on Matchday 7 of the 2026/27 Bundesliga season...
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After nine points from their first three away matches of the 2026/27 season, the Bayer 04 Women suffered their first away defeat on Sunday afternoon. The 2-0 defeat away to FC Nürnberg, who were winless before today, represented a setback for coach Roberto Pätzold’s team in the race for the top spots in the Google Pixel Women’s Bundesliga. Fany Pronietz scored both goals (62’, 85’) for the home side.
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