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30.11.2016Business

Bayer 04 extends partnership with Coca-Cola

Coca-Cola and Bayer 04 Leverkusen agree five-year extension to their successful 20-year partnership.
© Bayer 04 Leverkusen Fussball GmbH

Coca-Cola will continue to be a partner of Bayer 04 to the end of the  2020/21 season.

"We look forward to continuing our partnership with Bayer 04 over the next few years. Bayer 04 are one of the top clubs in German football," said Claudia Troullier, CEO of Coca-Cola Rheinland. "I wish the Werkself team and fans a successful season." Additional fan activities beyond supplying drinks are planned.

"We are happy to have agreed a long-term extension to our partnership with an outstanding brand like  Coca-Cola. The contract extension is the result of reliable and trustworthy co-operation over the past two decades," said Bayer 04 CEO Michael Schade.

© Bayer 04 Leverkusen Fussball GmbH

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