
Coca-Cola will continue to be a partner of Bayer 04 to the end of the 2020/21 season.
"We look forward to continuing our partnership with Bayer 04 over the next few years. Bayer 04 are one of the top clubs in German football," said Claudia Troullier, CEO of Coca-Cola Rheinland. "I wish the Werkself team and fans a successful season." Additional fan activities beyond supplying drinks are planned.
"We are happy to have agreed a long-term extension to our partnership with an outstanding brand like Coca-Cola. The contract extension is the result of reliable and trustworthy co-operation over the past two decades," said Bayer 04 CEO Michael Schade.


Bayer 04 host VfB Stuttgart at the BayArena on matchday 8 of the 2026/27 Bundesliga season. The game will be played on Halloween on Saturday, 31 October with the a 15:30 CET kick-off. The latest information on ticket sales.
Show more
Bayer 04 host SC Paderborn at the BayArena on matchday 10 of the 2026/27 Bundesliga season. The game against the newly promoted team is on Saturday, 21 November with the a 15:30 CET kick-off. The latest information on ticket sales.
Show more
“School education: a key to success in a sporting career?” – this and other questions relating to dual training in sport, particularly in football, took centre stage at the EDU-DC Conference at the BayArena. The event, held in the Premium Lounge, brought together experts from top clubs and associations from 24 nations, including England, Spain, Germany and the Netherlands. Representatives from Bayer 04 and TSV Bayer 04 provided insights into the interplay between school and sport at the Werkself.
Show more
Decision made: Germany will submit a bid to the IOC (International Olympic Committee) to host the 2036, 2040 or 2044 Olympic and Paralympic Games in Munich. The representatives of the German Olympic Sports Confederation (DOSB) voted for Munich over Cologne-Rhine-Ruhr at their extraordinary meeting in Baden-Baden on Saturday 26 September. Berlin had already withdrawn from the vote a few days earlier.
Show more