
Coca-Cola will continue to be a partner of Bayer 04 to the end of the 2020/21 season.
"We look forward to continuing our partnership with Bayer 04 over the next few years. Bayer 04 are one of the top clubs in German football," said Claudia Troullier, CEO of Coca-Cola Rheinland. "I wish the Werkself team and fans a successful season." Additional fan activities beyond supplying drinks are planned.
"We are happy to have agreed a long-term extension to our partnership with an outstanding brand like Coca-Cola. The contract extension is the result of reliable and trustworthy co-operation over the past two decades," said Bayer 04 CEO Michael Schade.


Werkself-TV shows the highlights of the Bayer 04 women's 0-1 loss against TSG Hoffenheim on the 19th matchday of the Google Pixel Frauen-Bundesliga 2025/26.
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It is an expression of solidarity and a tribute to the unique fan culture Under the Cross: Bayer 04 Leverkusen make a special statement with the "50 Years of Fan Clubs" jersey. To mark the founding of the "First Fan Club 1976 Leverkusen", which was followed by many more over the years right up to the present day, the Bundesliga club is commemorating 50 years of passion with this new jersey. Highs and lows, successes celebrated together as well as defeats suffered are manifested in this piece of white fabric, a symbol of unwavering identification with the Werkself.
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A proud anniversary: 2026 marks the 50th anniversary of the founding of the first Bayer 04 official fan club. The pioneers of the "First fan club 1976 Leverkusen" still hold their love for the club dear, black and red passion knows no expiry date. Read on to discover the development of organised fan culture at Bayer 04 and where it is practised around the country and the world.
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After a run of seven games unbeaten in all competitions, the Werkself suffered a 1-0 defeat at FC Union Berlin despite their best efforts. Captain Robert Andrich, who took responsibility for the goal, said after the match: "Now we have to focus on not losing our heads even in difficult situations. That has always made us strong in the past." The Werkself review.
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