The demand for the shirt was so high that the Bayer 04 web shop was unavailable at times. The Werkself would like to apologise for that and particularly to fans who were unable to get through.
The proceeds from the joint campaign by Bayer 04, Barmenia and JAKO were originally due to benefit the Leverkusen project 'Bayer 04 im Quartier'. However, given the Russian attack on Ukraine and the great suffering of millions of people, it is now been decided to donate the money to the campaign to support Ukraine.
"We are very happy and grateful that all the partners in the project have immediately agreed to the idea of using the proceeds for another purpose. Because of the war in Eastern Europe, people are dying every day, countless are being injured and millions are fleeing. Being able to help is hugely important and an urgent requirement," said Bayer 04 CEO Fernando Carro.
The special shirt for the derby is available as a strictly limited edition: Only 1,930 shirts – a reference to the year the city of Leverkusen was founded – will go on sale. The cream-white kit has a number of special elements. That includes the Bayer 04 logo in the collar of the shirt as is the JAKO logo. In addition, the Barmenia logo is replaced on the chest by the coat of arms of the City of Leverkusen.
"For Barmenia, the principle of sustainability has firmly been part of our company policy for many years. That particularly includes the acceptance of social responsibility. We are therefore very happy to release our space on the Bayer 04 shirt. We were happy to do that to help 'Bayer 04 im Quartier'. But the world has changed. Russia's attack on Ukraine has shocked us deeply. Our thoughts are with the people who now need our help," said Barmenia director Frank Lamsfuß. In addition to Barmenia, our partner FLOKI has also given up their advertising space on the special shirt.
Proceeds will be donated to the Leverkusen Community Foundation (Bürgerstiftung Leverkusen). Funds will be distributed to regional organisations supporting Ukrainian refugees in association with the City of Leverkusen.
The first women, children and teenagers from Ukraine have arrived in Leverkusen. The City Council is currently preparing for the arrival of further refugees. The immediate need is to provide people with somewhere to live, clothing, food, and essential daily provisions.
The Leverkusen Community Foundation and Bayer 04 worked together successfully last summer with flood disaster relief that provided swift support to many people in Leverkusen and the surrounding area.
The special shirt is available now from the Bayer 04 online shop plus the Bayer 04 fan shops in Leverkusen-Wiesdorf and at the BayArena. The shirt is available in sizes S to 5XL and costs €79.90.
Another special feature of the derby shirt: a chip is integrated into the seam of the shirt allowing fans to scan the chip with a smart phone to receive further information on the shirt. The Leverkusen coat of arms – instead of the Bayer 04 badge – in the numbers on the shirt as well as the Leverkusen logo are additional special features. All the clubs supplied by JAKO will launch a special shirt on Bundesliga matchdays 25 and 26. All shirts are made out of 100% recycled polyester. The slogan of the JAKO campaign, "Our team for a better world", is included on the shirt.
Although the proceeds will not go to the ‘Bayer 04 im Quartier’ project this time, the Werkself will pursue this initiative to commit long-term and as required to the city region of Leverkusen. Both current projects as well as new initiatives are part of the strategy. In future, that will include educational and activity provision in defined areas.
Bayer 04 Leverkusen welcomes a new official member to the Sponsors’ Club at the start of the 2026/27 campaign. KKV Kabelverlegung GmbH & Co. KG is expanding its existing partnership and will, with immediate effect, act as a supporter of the Bundesliga club at the second-highest partner level, just below the premium tier. As an official partner in the Sponsors’ Club, KKV will now enjoy significantly enhanced visibility during Werkself matches at the BayArena. The new contract is initially valid until 30 June 2028.
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Bayer 04 Leverkusen has extended the existing partnership agreement with EDO Personalservice GmbH and, at the same time, expanded its collaboration with the Cologne-based company. The official partner in the Business Club has been upgraded within Bayer 04’s partner network. The revised and enhanced support for the club has initially been agreed for two years, running until 30 June 2028.
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Video games developer Electronic Arts (EA), in collaboration with the Bundesliga, has announced the six nominees for the Bundesliga ‘Player of the Month’ award for September – Bayer 04’s Miguel Gutiérrez has made it into this select group after just four Bundesliga matches. Fans of the Black and Reds can vote from now until Sunday 27 September (23:59 CEST).
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Calling all Werkself fans: Even during the three-week international break – a first for September and October – you have the chance to visit the BayArena – and for a very special occasion. Bayer 04 is hosting a Health Day on Saturday 3 October, from 10:00 to 14:00 CEST in the Premium Lounge. Together with Bayer Vital and main sponsor BarmeniaGothaer, the Bundesliga club invites you to an interactive, free event centred on the theme of health. Partners will be present on site with their own exciting activities. Here is an overview of the programme of events.
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