"We are very happy to have gained a digital trailblazer and regional exclusive partner in Asia in Yabo Sports - and we welcome another Premium Partner to Bayer 04," said Bayer 04 CEO Fernando Carro.
The contract between the Werkself and Yabo Sports covers a comprehensive logo presence within the stadium, TV presence on other advertising media as well as digital coverage.
Shawn Howard, CMO at Yabo Sports, said: "Bayer 04 Leverkusen is not only one of the most successful but also one of the most prestigious clubs in the Bundesliga and an organisation that reflects the high professionalism of sport. We are inspired by the partnership with Bayer 04 and look forward to further development in the sports and entertainment industry."
On Yabo Sports:
Yabo Sports is one of the leading digital companies in Asia in the field of sports betting, gaming and entertainment. Yabo Sports has witnessed a large expansion in the number of users in recent years, which is down to the company’s forward-looking technology. The platform now has more than ten million users.
The Ivory Coast international Odilon Kossounou has completed the move from Bayer 04 Leverkusen to top-flight Italian club Atalanta. The Champions League participants from Lombardy took up the option to buy the 1.91 metre central defender who went out on loan to Atalanta at the start of the 2024/25 season.
Show moreCalling all Werkself fans: The new Farbenstadt range is available now from the Bayer 04 online shop and the Fanwelt. This includes new T-shirts made of 100% organic cotton, zip-up hoodies and jogging bottoms in five different summer colours.
Show moreBayer 04 new signing Carlotta Wamser has been called up to the Germany squad for the Women's EURO 2025 finals in Switzerland. For the 21-year-old winger, who is set to join Bayer 04 from Eintracht Frankfurt for next season, it is the first participation in a big international tournament.
Show moreWelcome to Leverkusen, Axel Tape! Bayer 04 have signed the 17-year-old defensive player on a free transfer from Champions League winners and French league and cup winners Paris Saint-Germain. The French U18 international has agreed a long-term contract at Leverkusen. Bayer 04 introduces the new arrival.
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