"We are very happy to have gained a digital trailblazer and regional exclusive partner in Asia in Yabo Sports - and we welcome another Premium Partner to Bayer 04," said Bayer 04 CEO Fernando Carro.
The contract between the Werkself and Yabo Sports covers a comprehensive logo presence within the stadium, TV presence on other advertising media as well as digital coverage.
Shawn Howard, CMO at Yabo Sports, said: "Bayer 04 Leverkusen is not only one of the most successful but also one of the most prestigious clubs in the Bundesliga and an organisation that reflects the high professionalism of sport. We are inspired by the partnership with Bayer 04 and look forward to further development in the sports and entertainment industry."
On Yabo Sports:
Yabo Sports is one of the leading digital companies in Asia in the field of sports betting, gaming and entertainment. Yabo Sports has witnessed a large expansion in the number of users in recent years, which is down to the company’s forward-looking technology. The platform now has more than ten million users.
Ahead of the away game at FC Augsburg on Bundesliga Matchday 14 in the 2024/25 season on Saturday, 14 December (kick-off: 15.30 CET), the Bayer 04 Fan Liaison team bring you the latest information on the match at the WWK Arena…
Show moreThe Nerazzurri are in town: Today, Tuesday 10 December, Bayer 04 entertain the reigning champions of Italy Inter Milan on Matchday 6 in the UEFA Champions League (kick-off: 21.00 CET/live on DAZN and on Werkself Radio). Read on for the latest information on the home game at the BayArena.
Show moreThe Bayer 04 U19 team lost 1-0 to Inter Milan on the sixth and final matchday in the league phase of the UEFA Youth League 2024/25. The only goal of the game was scored just after the hour mark. While the side from North Italy have finished top in the league phase with a maximum points return, the Leverkusen team appeared to have just missed out on the knockout stages of the European competition. There is faint hope looking to several games to follow where results are needed to go the way of the Werkself.
Show moreItalian teams are known for being strong in defence. The fact that Inter Milan, the next opponents for the Werkself in the UEFA Champions League on Tuesday, 10 December (kick-off: 20.45 CET), have not conceded a single goal in their last five matches is impressive. Will the visitors' keeper Yann Sommer be able to keep a clean sheet at the BayArena against Florian Wirtz and Co.? The lowdown on our next opponents.
Show more