Sport, and professional football in particular, occupies a key position as a highly desirable advertising platform for companies and is an integral element in the world of sponsorship.
The rapidly increasing interest in sport in our society, the huge media presence of the Bundesliga and the emotions on the pitch create the ideal framework for companies to promote themselves against the positive backdrop of professional foot-ball.
Sponsorship is generally very well received in our society: 74% of the population of Germany have a positive attitude to sponsorship. This acceptance crosses all age groups and social strata.
The positive image enjoyed by sports sponsorship is shown by the fact that 25 million people interested in football like brands that actively participate in sponsorship. In terms of resistance to advertising, the various forms of sponsor-ship leave traditional advertising standing: while 74 % do not object to shirt advertising this figure falls to just 17% for TV adverts.
Take the opportunity to promote your company through the platform offered by professional football. Bayer 04 has a range of options to promote your brand on an individual and successful basis as a partner of Bayer 04 Leverkusen.
WHY BAYER 04?
We are the Werkself!
With this statement, Bayer 04 Leverkusen are emphasising their commitment to tradition and their roots in the re-gion.
THE BAYER 04 MARKETING CONCEPT
At Bayer 04, every sponsor is valued as a partner, whether they have either a national or regional focus.
Football is the number one sport for children and teenagers. In the 6-13 age group, 3.03 million children (63 per cent) are interested in football.